The advertising system built for chiropractors

Stop Paying Agencies to Run Your Ads. Learn to Run Better Ones Yourself.

AdCamp helps chiropractors build an in-house patient acquisition system, with the strategy, ads, creative, tracking, coaching and support to turn Meta into a predictable source of new patients.

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No funnel. No application. No sales gauntlet. Just message me and let's see if AdCamp makes sense for you.

Campaign snapshotOne chiro campaign
$3,322$18,000

Ad spend in. Revenue generated out.

65
Leads
~$51
Cost per lead
5.4x
Return
ADS MANAGER[Screenshot]
MEMBER WIN[Circle post]
TEXT[Member text]
02 / The Problem

Your Ads Aren't the Problem. The Way You're Running Marketing Is.

Most chiropractors don't have a patient acquisition system.

They have a collection of disconnected tactics.

  1. 01They boost a post.
  2. 02Hire an agency.
  3. 03Try Facebook ads.
  4. 04Change the offer.
  5. 05Blame the algorithm.
  6. 06Hire another agency.
  7. 07Get a pile of cheap leads.
  8. 08Then wonder why none of it turns into predictable revenue.

The problem isn't that advertising doesn't work.

The problem is you've never been taught how the entire machine works together.

The patient acquisition machine
CreativeAdLeadFollow-UpScheduleShowCloseRevenueDataOptimization
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03 / The Enemy

The Agency Model Is Broken.

Not because every agency is incompetent. Because the incentives are broken.

  • Your agency doesn't know your patients like you do.
  • They don't hear your consultations.
  • They don't understand why patients choose you.
  • They don't live inside your clinic.
  • They can't create authentic content at the speed you can.
  • And when performance drops, you're completely dependent on someone else to figure out why.

You outsourced the most important growth skill in your business.

And that's the thing AdCamp changes.

04 / The New Belief

What If You Became Better at Marketing Than the Agency You Were Paying?

This isn't "we teach Facebook ads." That's way too small. This is marketing independence.

Imagine knowing:

What offer to launch
What ad to make
What numbers actually matter
When to kill an ad
When to scale one
Why leads aren't converting
What part of your funnel is broken
What creative to make next
How to turn one winner into predictable growth

You stop guessing.

You stop outsourcing your growth.

You stop wondering if your agency knows what they're doing.

You become the most dangerous marketer your clinic has ever had.

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05 / The Method

Meet AdCamp.

The advertising mentorship that teaches chiropractors how to build, run and scale their own patient acquisition machine.

01

ATTRACT

Get the right people to raise their hands.

  • Offers
  • Unique mechanisms
  • Messaging
  • Creative
  • Meta advertising
  • Content
02

CONVERT

Turn attention into actual patients.

  • Lead handling
  • Follow-up
  • Scheduling
  • Show rates
  • Sales
  • Patient pre-suasion
03

SCALE

Turn what's working into a predictable growth engine.

  • Tracking
  • CAPI
  • Bottleneck identification
  • Data-driven pivots
  • Creative volume
  • Scaling

Most marketing programs teach you how to launch an ad.

AdCamp teaches you how to build the machine.

06 / Proof

Don't Take Our Word For It.

Case study 01
WHO THEY WERE

[Dr. Name, clinic, city. Where they were before AdCamp.]

THE PROBLEM

[What wasn't working: agency, cheap leads, no shows, etc.]

WHAT WE CHANGED

[Offer, creative, follow-up, tracking: what shifted.]

THE RESULT

One chiropractic campaign. 65 leads at roughly $51 each, about $18,000 generated from $3,322 in spend.

$3,322$18,000
65
Leads
~$51
Cost per lead
$3,322
Spent
~$18,000
Generated
[Video testimonial or screenshot from the chiropractor]
CASE STUDY 02
[$X] → [$Y]

[Dr. Name, clinic. One-line story: problem, change, result.]

[Read the breakdown]
CASE STUDY 03
[$X] → [$Y]

[Dr. Name, clinic. One-line story: problem, change, result.]

[Read the breakdown]
CASE STUDY 04
[$X] → [$Y]

[Dr. Name, clinic. One-line story: problem, change, result.]

[Read the breakdown]

REAL CHIROPRACTORS. REAL CAMPAIGNS. REAL RESULTS.

MEMBER TEXT[Screenshot]
ADS MANAGER[Campaign results]
VIDEO TESTIMONIAL[Dr. Name]
REVENUE[Stripe screenshot]
CIRCLE POST[Member win]
BEFORE / AFTER[Metrics]
MEMBER TEXT[Screenshot]
WHAT I LEARNED[Member post]
ADS MANAGER[Campaign results]
VIDEO TESTIMONIAL[Dr. Name]
REVENUE[Stripe screenshot]
MEMBER TEXT[Screenshot]
07 / Not Another Course

You Don't Need Another Course Sitting in Your Login Screen.

Information isn't the problem. You can learn Meta ads on YouTube for free.

The problem is knowing:

"What should I do in MY clinic, with MY offer, with MY numbers, right now?"

That's why AdCamp isn't built around watching 97 hours of videos. It's built around implementation + feedback.

Weekly Coaching

Get high-level strategy, campaign feedback and answers.

Weekly Office Hours

Bring the problem. Leave knowing what to do.

Pulse Checks

Stay moving and catch problems before they become expensive.

Community

Get help when you're actually implementing.

Playbooks & Training

Use the systems we've already built instead of reinventing them.

AI Tools

Build offers, scripts, creative, patient nurture, content and campaigns faster.

You're never more than a few days away from someone looking at the problem with you.

08 / The Operating System

You're Not Joining a Facebook Ads Course. You're Plugging Into an Advertising Operating System.

CORE SYSTEM

The AdCamp OS™

ATTRACT CONVERT SCALE
CONVERT / MODULE

Patient Microwave™

Pre-suade leads before they ever walk through the door.

ATTRACT / MODULE

Cash Flow Content™

Planned Content + Passion Content + Proof Content.

TOOL

Unique Mechanism Architect

Stop advertising the same thing every chiropractor advertises.

TOOL

Script Lab

Turn ideas into ads people actually watch.

TOOL

Ad Remix

Turn winners into more winners.

09 / The Real Cost

Here's What Gets Expensive…

Not the price of AdCamp.

Staying dependent.

Every month you don't understand your own acquisition system, you're paying for it somewhere.

  • −$Maybe it's an agency retainer.
  • −$Maybe it's wasted ad spend.
  • −$Maybe it's empty new-patient slots.
  • −$Maybe it's 100 leads that never scheduled.
  • −$Maybe it's an ad that should have been scaled but wasn't.
  • −$Maybe it's another six months of starting, stopping and guessing.

The biggest cost isn't a bad campaign.

It's never developing the ability to know what a good one looks like.

10 / The Future

Imagine Never Feeling Helpless About Your Marketing Again.

You open Ads Manager and understand what you're looking at.
You know if the problem is the offer, creative, lead cost, scheduling, show rate or close rate.
You launch new campaigns without waiting three weeks on an agency.
You create new ads whenever you want.
You know what to
SCALE.
You know what to
KILL.
You know what to
FIX.

And when you don't know? You have people around you who do.

That's what owning your marketing feels like.

11 / Who It's For

AdCamp Isn't For Every Chiropractor.

AdCamp IS for chiropractors who:

  • Want to understand how their business actually acquires patients.
  • Are willing to create content.
  • Will look at their numbers.
  • Want to build an asset instead of renting marketing forever.
  • Can implement.
  • Want coaching, not somebody promising to magically fix everything.

AdCamp ISN'T for:

  • Someone looking for a magic button.
  • Someone who refuses to make content.
  • Someone who wants to hand us their password and disappear.
  • Someone unwilling to track what happens after the lead comes in.

We'll help you build the machine.

But it's your machine.

PHOTO[Cody, ideally in front of an AdCamp dashboard]
12 / Why Cody

Built By a Marketer Who Happens to Obsess Over Chiropractic.

I've run the campaigns. I've coached the chiropractors.

I've watched what happens when campaigns fail, and I've seen the difference between cheap leads and actual patients.

I've built offers. Tested creative. Dealt with every Meta change.

And I've spent years figuring out one question:

How do we make chiropractic patient acquisition predictable without making chiropractors dependent on an agency?

AdCamp is the answer to that question.

20+
Years in marketing
2009
Running Meta ads since
[XX]
Chiropractors coached
13 / Member Stories

But Seriously… Look At What Our Members Are Doing.

"I finally understand ads."[Dr. Name, Clinic]
"Here's what we generated."[Dr. Name, Clinic]
"I fired my agency."[Dr. Name, Clinic]
"Here's what changed in our clinic."[Dr. Name, Clinic]
"Here's what the coaching is actually like."[Dr. Name, Clinic]
"I fired my agency."[Dr. Name, Clinic]
14 / How It Works

Getting Started Is Stupid Simple.

  1. 1

    MESSAGE CODY

    Hit the button and send Cody a DM on Instagram.

  2. 2

    SEE IF ADCAMP FITS

    We'll talk about your clinic, what you're doing now and where you're trying to go.

  3. 3

    BUILD YOUR MACHINE

    If we're a fit, we'll help you start building an acquisition system you actually own.

Message Cody on Instagram

Worst-case scenario? We talk marketing for a few minutes and figure out AdCamp isn't for you.

15 / FAQ

You've Probably Got Questions.

How much does AdCamp cost?+

[YOUR PRICE + what's included.] This is a serious mentorship with weekly coaching and support, not a $97 membership. Message Cody and he'll walk you through current pricing.

I've never run Facebook ads before. Can I do this?+

Yes. AdCamp teaches the whole machine from your first campaign up, and you're never more than a few days from someone looking at it with you.

How much time does this take?+

[YOUR ANSWER: typical hours per week to start, and once it's running.]

Do I have to make videos?+

Yes. It's your biggest advantage over any agency: nobody can tell your story like you can. Script Lab and the content playbooks make it fast instead of painful.

What if I'm already using an agency?+

That's a common starting point. You'll learn to read your own numbers, so you'll finally know if they're performing. When you're ready, you bring it in-house.

What if my ads are already working?+

Great. Now learn why they're working, how to protect it, and how to scale it without guessing.

Does this work for small practices?+

[YOUR ANSWER.] Coaching is built around your clinic, your offer and your numbers, not a one-size template.

Do you build the ads for me?+

No. That's the point. We give you the frameworks, tools and feedback. You build them, and you own the skill forever.

How much should I expect to spend on advertising?+

[YOUR RECOMMENDED STARTING AD BUDGET.]

What happens when Meta changes something?+

You hear about it in coaching and office hours, along with exactly what to do about it. And because you understand the machine, a change is an adjustment, not a crisis.

Is AdCamp a course?+

No. There's training, but it's built around implementation + feedback: weekly coaching, office hours, pulse checks, community and AI tools.

ADCAMP

You Can Keep Renting Your Marketing.

Or you can finally learn how to own it.

Build the skills./Build the system./Build the machine.

We'll help you do it.

Message Cody on Instagram

Tell me a little about your clinic and what's happening with your marketing right now. I'll personally respond.